Amazon makes its AI-powered Alexa+ free on Fire TV, no Prime required
AI is coming to your TV, whether you want it or not. On Wednesday, Amazon said its AI assistant, Alexa+, will be rolled out to all compatible Fire TV devices in the U.S.

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Key Facts
- Fact 1: Previously, Alexa+ cost $19.99 per month for anyone who didn’t have an Amazon Prime membership, and was initially made available to the new Fire TV devices the company announced last fall.
- Fact 2: Sarah has worked as a reporter for TechCrunch since August 2011.
- Fact 3: You can contact or verify outreach from Sarah by emailing sarahp@techcrunch.com or via encrypted message at sarahperez.01 on Signal.
AI is coming to your TV, whether you want it or not. On Wednesday, Amazon said its AI assistant, Alexa+, will be rolled out to all compatible Fire TV devices in the U.S.
for free, whether or not the customer has a Prime subscription. The update brings conversational search, smart home controls, and AI-powered recommendations, the company says. Previously, Alexa+ cost $19.99 per month for anyone who didn’t have an Amazon Prime membership, and was initially made available to the new Fire TV devices the company announced last fall.
(Original synthesis pending human/AI review — generated by the stub provider by selecting real sentences from the source material, not by writing new analysis or commentary.)
Original source: TechCrunch
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