Google gives publishers a new way to fight AI-driven traffic losses
As AI continues to kill traffic to websites, Google on Thursday threw a bone to those publishers negatively impacted by the change. It’s now allowing readers to push a button on a publisher’s website to indicate it’s a “favorite source” they’d like to see highlighted more often across Google Search, Discover, and Google News.
Why It Matters
This story touches on google, publishers, traffic — topics readers are actively tracking. Review and add editorial context before publishing.
Key Facts
- Fact 1: As of May’s launch, the company said that people across the web had already selected over 345,000 unique sources through this method.
- Fact 2: Sarah has worked as a reporter for TechCrunch since August 2011.
- Fact 3: You can contact or verify outreach from Sarah by emailing sarahp@techcrunch.com or via encrypted message at sarahperez.01 on Signal.
As AI continues to kill traffic to websites, Google on Thursday threw a bone to those publishers negatively impacted by the change. It’s now allowing readers to push a button on a publisher’s website to indicate it’s a “favorite source” they’d like to see highlighted more often across Google Search, Discover, and Google News.
The tech giant said it’s making this new, interactive “Preferred Sources” button available to online publishers to embed on their own websites. The launch follows Google’s rollout of Preferred Sources in May to Google’s AI experiences, including AI Mode and AI Overviews. The option was previously available in Top Stories.
(Original synthesis pending human/AI review — generated by the stub provider by selecting real sentences from the source material, not by writing new analysis or commentary.)
Original source: TechCrunch
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