OK, can we actually cool data centers with our pee?
In a cheeky marketing campaign, Liquid Death teamed up with former Philadelphia Eagles star Jason Kelce to share a solution to mitigate the environmental impact of AI data centers, which require massive quantities of water to prevent servers from overheating. “AI data centers waste millions of gallons of water,” Kelce quips in the video campaign.
Why It Matters
This story touches on cool, data, centers — topics readers are actively tracking. Review and add editorial context before publishing.
Key Facts
- Fact 1: “So when data centers go out into rural areas, a lot of times the wastewater treatment plants just aren’t big enough — they’re not treating enough water for them to be able to take it and treat it and use it.” Aerial view of data centers in LOudoun County, Virginia.Image Credits:Gerville / Getty Images Loudoun County, Virginia, located outside of Washington, D.C., is home to more than 250 data centers, with plans to construct at least another two dozen.
- Fact 2: As of 2025, Loudoun data centers collectively used about 200 million gallons of recycled water each day, but the water footprint of these data centers is so extreme that this only accounts for 43% of daily data center water usage in the area.
- Fact 3: The other 260 million gallons, or 57% of daily data center water usage, come from potable water supplies, according to Loudoun Water.
- Fact 4: Meta, for example, will invest at least $270 million in wastewater infrastructure projects near its data centers (the company also loses about $4 billion each quarter on its Reality Labs division).
In a cheeky marketing campaign, Liquid Death teamed up with former Philadelphia Eagles star Jason Kelce to share a solution to mitigate the environmental impact of AI data centers, which require massive quantities of water to prevent servers from overheating. “AI data centers waste millions of gallons of water,” Kelce quips in the video campaign.
“That’s why Liquid Death and Garage Beer have teamed up. We want your pee to cool these data centers.” Then, as a crowd of people walk through a field sipping their branded beverages, they sing in unison: “Let’s pee on computers together to save humanity!” It’s a funny commercial. What’s even funnier is that Kelce has unwittingly stumbled upon a real tactic for cooling down data centers.
(Original synthesis pending human/AI review — generated by the stub provider by selecting real sentences from the source material, not by writing new analysis or commentary.)
Original source: TechCrunch
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