Oura faces lawsuit accusing it of misleading consumers about sleep-tracking accuracy
A proposed class action lawsuit is accusing smart ring maker Oura of deceiving consumers about the accuracy of its sleep tracking features. The lawsuit, filed on Thursday by Clarkson Law Firm in San Francisco, alleges that Oura rings are unable to measure any of the physiological signals needed to assess sleep quality or determine sleep stages, and that they instead rely on AI-generated estimates that have “a coin flip’s chance of being correct,” according to the complaint.
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Key Facts
- Fact 1: “To capitalize on consumers’ desire for a tracker that could actually track sleep and monitor their sleep cycles, Oura sold expensive tracking rings, priced at $300 and up, advertising exactly that: that Oura rings are capable of seeing what only a hospital sleep lab can see, including the four different stages of sleep,” the complaint reads.
- Fact 2: “Oura did not just claim to measure a heartbeat or a temperature, but the exact stage of sleep the wearer is in—which in reality requires electrodes in the scalp and sensors on the eyes, as only a hospital or other clinical setting can do.” Despite this, the complaint alleges that Oura marketed its ring as being “built for accuracy” and offering “unparalleled accuracy.” It says Oura told customers its smart rings could achieve 79% accuracy in their measurements, and more recently claimed that the rings offered 95% sleep-staging accuracy compared with clinical sleep labs.
- Fact 3: Prior to joining the publication in 2021, she was a telecom reporter at MobileSyrup.
- Fact 4: You can contact or verify outreach from Aisha by emailing aisha@techcrunch.com or via encrypted message at aisha_malik.01 on Signal.
A proposed class action lawsuit is accusing smart ring maker Oura of deceiving consumers about the accuracy of its sleep tracking features. The lawsuit, filed on Thursday by Clarkson Law Firm in San Francisco, alleges that Oura rings are unable to measure any of the physiological signals needed to assess sleep quality or determine sleep stages, and that they instead rely on AI-generated estimates that have “a coin flip’s chance of being correct,” according to the complaint.
The lawsuit follows years of Oura users taking to the internet to share their frustration with the smart ring’s sleep accuracy, with some saying they felt they slept poorly but were told their sleep had been optimal. Some have also expressed doubts about the device’s ability to monitor and detect sleep cycles. “To capitalize on consumers’ desire for a tracker that could actually track sleep and monitor their sleep cycles, Oura sold expensive tracking rings, priced at $300 and up, advertising exactly that: that Oura rings are capable of seeing what only a hospital sleep lab can see, including the four different stages of sleep,” the complaint reads.
(Original synthesis pending human/AI review — generated by the stub provider by selecting real sentences from the source material, not by writing new analysis or commentary.)
Original source: TechCrunch
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