Two years after launch, Walmart’s Flipkart is closing in on India’s quick-commerce leaders
Indian startups spent years getting consumers accustomed to having groceries and everyday goods delivered within minutes. Now Walmart-owned Flipkart is rapidly closing the gap with those quick-commerce pioneers, as global rival Amazon mounts its own push into instant delivery.
Why It Matters
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Key Facts
- Fact 1: Flipkart Minutes, which debuted in August 2024 as the e-commerce giant’s foray into quick commerce, is now delivering 1.1 million to 1.2 million orders a day, up from about 390,000 to 400,000 in November, people familiar with the matter told TechCrunch.
- Fact 2: That puts the two-year-old service close to Swiggy’s Instamart, which is delivering about 1.4 million orders a day, according to a person familiar with its operations.
- Fact 3: Food-delivery giant Swiggy launched Instamart in 2020 and Zepto arrived the following year, both during the pandemic, while Blinkit traces its roots to online grocery platform Grofers, founded in 2013.
- Fact 4: Blinkit continues to dominate the market with around 3.4 million to 3.6 million daily orders, followed by Zepto at about 2.4 million to 2.6 million, per recent estimates from market research firm Datum Intelligence.
Indian startups spent years getting consumers accustomed to having groceries and everyday goods delivered within minutes. Now Walmart-owned Flipkart is rapidly closing the gap with those quick-commerce pioneers, as global rival Amazon mounts its own push into instant delivery.
Flipkart Minutes, which debuted in August 2024 as the e-commerce giant’s foray into quick commerce, is now delivering 1.1 million to 1.2 million orders a day, up from about 390,000 to 400,000 in November, people familiar with the matter told TechCrunch. That puts the two-year-old service close to Swiggy’s Instamart, which is delivering about 1.4 million orders a day, according to a person familiar with its operations. The gap is notable as Flipkart is a relative latecomer to a market whose top ranks have been dominated by Instamart, Blinkit, and Zepto.
(Original synthesis pending human/AI review — generated by the stub provider by selecting real sentences from the source material, not by writing new analysis or commentary.)
Original source: TechCrunch
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